From star ratings to in-depth narratives, reviews wield immense power in shaping the choices of online shoppers. But have you ever wondered why shoppers take the time to provide these reviews? What motivates them to share their thoughts with the world?

While positive reviews are undeniably uplifting, it's the negative ones that often leave business owners and marketers scratching their heads. But fear not! These streps will not only help you handle them like a pro, but also transform potential disasters into opportunities for growth.

Gone are the days when brands relied solely on intuition to shape marketing strategies. Today, it's all about understanding what your customers truly desire. Enter consumer insights.