Esther Omojola

Brand loyalty is the dedication a customer feels toward a brand that pushes them to consistently buy their products and/or services, regardless of competitors or price. Brand loyalty is crucial to profitability, as most businesses get 65% of their revenue from repeat customers. In addition to purchasing 90% more

Boohoo is a global fashion brand that offers trendy, stylish and affordable outfits and accessories and as a result of this, some products sell out quickly. When this happens, shoppers end up buying an alternative item, or have to keep checking to see if the Item they wanted to buy

Prettylittlething is a female only brand that believes style should be accessible to all, whatever your budget, they provide trend led pieces, celebrity inspired looks, party pieces and everyday wardrobe staples for different body types, they offer discounts to students and have sales that everyone can be a part of,

Boohoo is a global brand for women and men that believes in affordable fashion for all, as they offer trendy and stylish clothing at affordable prices. They offer discounts sometimes as high as 80% off, it’s one of the favourite stores for students to shop, they offer student discounts,

What is Product Discovery? Product Discovery is an important step in developing, designing, and delivering precisely what your customers want from you. There are many ways to accomplish this, which includes smart merchandising, recommendation engines, and visual and text search capabilities. Product discovery seeks to present your customers with appropriate

What is ‘Search’ and why is it important in E-commerce? An E-commerce website search feature is a search engine that is integrated into or built into an online store, it works by matching the user's search phrases with the products in a store, it's function is to find the items

Brand Awareness Social media empowers fashion businesses to build a knowledge base for their brand, and help their customers get familiar with their products, their values and their processes. Customers generally love to have sufficient information about a brand even when they already like your products or find your products